Have you seen the new "Content Suggestions" tab on your Linkedin Pages (Company, Showcase and University)? If you're a page admin go check it out. This new feature allows page admins to discover and share content your community is engaging with. This makes it easy for brands to engage with...
Research from LinkedIn reveals how the prospective student journey has changed and how marketers can best influence enrollment decisions....
Get a preview of the new Linkedin Pages layout including analytics and content suggestions....
Have you noticed a new call to action button called "Take skill quiz" in the Skills and Endorsements area of your profile? It looks like this: If you haven't, you probably will soon. According to Linkedin: "We’re currently testing and evaluating this feature, which is not yet accessible to all Linkedin members. You may notice...
Let's shed some light on the correlation between the cost of your service/product and the temptation to use automation on Linkedin. And of course, why you just shouldn't. Here's the chart: Cost = Trust = Quality Expensive services/products are a riskier purchase than cheap ones. That means more trust is required for that sale...
Here's a first look at Linkedin's new Search Exclusions! Let's talk about which search fields are eligible, how to use them, and why it's a big deal. Eligible fields for the new search exclusions in Sales Nav are: 1.) Geography (region not postal code) 2.) Company 3.) Industry 4.) School 5.) Seniority Level 6.) Function 7.) Job Title How to...
The hashtags you follow play a vital role in the content that appears in your news feed. You may even be following hashtags you're not aware of. In this article we'll show you how to see the hashtags you're following as well as how to follow/unfollow them. It's a great...
Adding interests on Linkedin is easy once you learn where they come from. Your Linkedin "Interests" are created automatically based on four things: (1) Influencers you follow (2) Companies you follow (3) Schools you follow (4) Groups you are a part of See each category View your profile and scroll down until you see Interests...
Here's a quick tip. If you're sending a Linkedin message with a link that will pull in a thumbnail, you can make your CTA stand out by adding it after the url. That puts your CTA right above the image, which is where the eye inevitably looks. ...
When you connect with someone you automatically follow them. Between your connections and other people, companies, and universities you've followed over the years you'll soon forget everyone you're following. You may want to clean up your news feed or just peruse around. Here's how to view everyone you've followed on...
