I used to think 'Content marketing on Linkedin is a waste of time. Just find and message the same people. It's faster.' I was half right. It is faster. But I was half wrong. It's not a waste of time - when done properly. Read this slowly - having a chasm between sales...
Today we revisited Linkedin's new features, discussed the pro's and con's of changing connect to follow, reviewed a bug with enabling creator mode, I read the rejection letter Linkedin sent me after applying for Linkedin Live, we have an in-depth discussion on duplicate content for Newsletters, and show how you...
In today's hangout we explored New features announced by Linkedin just yesterday including: - Video introductions on your profile - Live broadcasting on your banner - Creator mode - Service page launch We also spent time revisiting last week's discussion about weekly invite limits. ...
Need to create sales territories and make sure they're fair for all your reps? In today's hangout we discussed how to use Linkedin to segment your target audience into equal territories. Want a link to the google sheet we referenced in the video? Ask Isaac on Linkedin. ...
Watch as we take a look under the hood at Linkedin's new Account Mapping feature inside Sales Navigator. In this hangout we'll discuss the nuts and bolts of: How account mapping works inside Linkedin The three tiers available in mapping Maximum leads per tier How to use the default tier structure...
Today we take a look at the new features Linkedin announced will be coming to Sales Navigator in Q1 of 2021 including Account CSV imports, increased saved lead limits, account mapping, risk alerts, and more. View the official release slides from Linkedin here....
Linkedin has been alluding to an overhaul of their ProFinder platform for some time now. Here's the series of events we've seen unfold starting last Fall (2020 to Spring of 2021). Rolled out 'Open for Business' enabling you to add services to your profile Added 'Service Provider' to search Stopped accepting...
It doesn't matter if you DIY or you're an agency getting approval before a campaign launch. You need to map out your sales conversations. I'll show you how we map it out at Zeeko and do client/team collaboration during planning and after a campaign launch. We'll also do a high...
Today we'll do a high level comparison of Apollo.io with Linkedin Sales Navigator. Apollo pulls data in from multiple places (including Linkedin) and can be a powerful utility in both targeting and email discovery for your Linkedin campaigns. It's also not a very well known tool. Enjoy!...
Linkedin recently announced they'll be adding Product pages (with review capabilities) for B2B products. Today we'll dig into the first live example Linkedin has rolled out and discuss the implications it has for page admins and lead generation services in the future. Download Linkedin's official release as a pdf here. Source: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2020/namer-pdfs/linkedin-product-pages-faqs.pdf LinkedIn...
