23 Apr Full Funnel Linkedin Mapping – Hangout
👆🏼 Do you see that gif? It’s been on my mind all week.
I want to map out a sales and marketing funnel…with a slight bias towards Linkedin…that encompasses content marketing, email, and more.
Why? Because one trick ponies get shot. That is, when their trick’s up (sorry all you 🐎‘s reading this).
More delicately put – sophisticated sales and marketing companies are the winners in the long run. So long as they don’t create a project management nightmare by over-diversifying services.
We’ll also discuss whether you should target c-level or department heads on Linkedin.