There's a lot of confusion surrounding what a Linkedin Public Profile is, why it's important, and how to update your public profile settings. Let's get right to it. Private versus public Linkedin profiles Private Profile Linkedin is a membership site – meaning you sign up for an account and create a profile. Other...
If your Linkedin message is too short it might not have enough information to prompt a reply – too long and no one will ever read it let along message you back. Where's the sweet spot? According to Linkedin keep it under 500 characters Here's a suggestion straight from the Linkedin Sales...
Have you ever seen this notification in your Linkedin inbox: "Sorry, you can’t send a reply because the recipient has disabled all communications." In this article we'll discuss what causes it and more importantly how to get around it. What it looks like Once a connection request sent from Linkedin Sales Navigator is...
Download the 5 year anniversary edition of the Sophisticated Marketer's Guide to LinkedIn. What you need to know about getting the most value from LinkedIn for yourself and your company. This is not an instruction manual, but more of a strategic guide full of product tips and expert insights from the...
Have you seen the new "Content Suggestions" tab on your Linkedin Pages (Company, Showcase and University)? If you're a page admin go check it out. This new feature allows page admins to discover and share content your community is engaging with. This makes it easy for brands to engage with...
Research from LinkedIn reveals how the prospective student journey has changed and how marketers can best influence enrollment decisions....
Get a preview of the new Linkedin Pages layout including analytics and content suggestions....
Have you noticed a new call to action button called "Take skill quiz" in the Skills and Endorsements area of your profile? It looks like this: If you haven't, you probably will soon. According to Linkedin: "We’re currently testing and evaluating this feature, which is not yet accessible to all Linkedin members. You may notice...
Let's shed some light on the correlation between the cost of your service/product and the temptation to use automation on Linkedin. And of course, why you just shouldn't. Here's the chart: Cost = Trust = Quality Expensive services/products are a riskier purchase than cheap ones. That means more trust is required for that sale...
Here's a first look at Linkedin's new Search Exclusions! Let's talk about which search fields are eligible, how to use them, and why it's a big deal. Eligible fields for the new search exclusions in Sales Nav are: 1.) Geography (region not postal code) 2.) Company 3.) Industry 4.) School 5.) Seniority Level 6.) Function 7.) Job Title How to...
